Advertising Rewards By Listening to Audience Sensitivity
Why would AdFreeway pay $3 per vote on an advertisers campaign creatives? We do so because a balanced advertising ecosystem is more productive for brands and audiences. AdFreeway's Audience AdGraph is better explained using data from the present education campaign in South Africa where we are pre-emptively educating defined audiences ahead of a display media campaign for WPP agency Yonder Media client. Part 1 of campaign with 'Vote Now' invitation Part 2 with no 'Vote Now' invitation The primary campaign objective is 'Vote' - 'Like' or 'Dislike' earns the same reward, secondary is 'Click' which redirects to adfreeway.com/vote . Voters are rewarded R30 for the first vote and R15-R30 each subsequent vote and can redeem immediately. A|B|C creatives start out with equal campaign budgets but, rate of spend adjusts competitively based on impression URL's to audiences and votes. The display campaign running via The Trade Desk builds &