Posts

Earnings Speed Limits

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The Earnings Speed Limit is first displayed on a users newly registered 'My Account' page. This indicates the percentage of the available reward values the account is presently eligible to earn. This limit applies to all the different types of AdFreeway rewards (i.e. vote, performance, and referral). The three current Earnings Speeds Limits are: Slow Lane = 25% of reward value Middle Lane = 50% of reward value Fast Lane = 100% of reward value Account Earnings Speed Limits are dynamic because the identifiers of AdFreeway members, or anonymous users before registration are constantly changing lanes. Members can have a direct influence on which lane they drive in. Certain behaviors will allow earnings to speed up, and others will slow earnings down. Why are there Earnings Speed Limits? AdFreeway must be able to serve ads to our entitled reward earners to align them and their voting preferences with advertisers audiences at tens of thousands of web sites or applications. If we ca

Reaching Further with Reward

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Rewards are up, traffic is up, ads are up and the great news is that votes are helping advertisers to reach further into their audience and improve their campaign media performances. Our eco-system is increasingly understood, especially by voters who are already receiving a steady stream of redeemable reward shares from the data AdFreeway is using to improve campaigns.  Ad agencies can now upload creatives to directly plan and auto-manage media buying through AdFreeway's portal . Reporting votes and their effect on growing an audience is a new data metric for clients and agencies visible in the portal. The visual comparison of media buys targeting AdFreeway cohort vs. general public and first-party audiences provides new and powerful insights that are useful and valuable to ad-agency clients. AdFreeway is a real-time, creative multivariate that continuously shapes audiences to receive the most appropriate campaign creative. Votes are applied, in real time to score each campaign cre

Demystifying Data Mining

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Thanks to our guest contributor Michael Lieberman.  Michael Lieberman Multivariate Solutions A little knowledge can be very powerful in the hands of marketers. Data mining is a powerful set of methodologies that when successfully applied will increase business revenue, cuts costs, or result in other actions to improve the bottom line. Data mining exercises are deployed to make decisions about marketing strategies, new product promotion, and to compare and contrast among competitors. Data mining knowhow is not new; however, the buzzword “data mining” is relatively new. Companies have long used statistics and database systems to extract valuable information from data sets. Today, innovations in artificial intelligence, machine learning, computer processing power, storage, data warehousing, and statistical software are dramatically increasing analysis accuracy while driving down costs. The intent of data mining is to identify correlations or patterns among multiple fields in large relatio

Lost Your Audience? AdFreeway Will Find It.

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Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's.  Anticipating the shift  AdFreeway invested to research, develop, test and launch  an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional. A|B|C creatives for 4 campaigns - orange arrows demonstrate third party audience extension for each creative. In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. first par

Audiences and Advertisers Better Together

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Advertising agencies often ask audiences whether or not they like a campaign creative - So, what's the big deal about voting?  TikTok is entirely based on opinion, YouTube occasionally requests a vote and Facebook, Instagram or Twitter convert single sentiments into multidimensional data-points.  When AdFreeway started paying rewards to people, for opinions on its ads many wondered whether that data could be amplified to improve the performance of ad campaigns and justify the cost of rewards paid to participating audiences. After running pilots for a few years AdFreeway extended its media buy trough The Trade Desk to prove the feasibility of this win-win model. In its most recent correlation, from multiple ad campaigns on three continents, its become clear that data can be applied in campaign-time to re-allocate ad spends to preferential ad creatives retargeted at the campaign audience.    The fact is the more people like vs. dislike an ad the better it will perform. However, to ob

Ad Block - Reward Share Killer!

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The AdFreeway community is growing fast and we want more advertisers because more ad campaigns equal more rewards! You can help - here's how... We reward users for data based on real engagement with our display ads. Many of our registered users, who do not use incognito/private modes, ad blockers or prevent ad-tracking are now beginning to earn click-reward shares  in addition to referral and vote rewards. This special class of reward is quickly becoming the most frequent reward issued and it drives real value for advertisers buying media through AdFreeway.  In our display network votes are applied to deliver ads to registered and anonymous users who visited similar web sites, where we advertised. This allows AdFreeway to serve more relevant display ads and drive better value to advertisers. From those who vote and earn vote-rewards, we build brand loyalty, drive trial, traffic, in store and online conversions and awareness.  Each time someone clicks on an ad delivered in AdFreeway

Collective Action - A User's Right to Get Paid!

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Users have been coerced to give up their private data rights in exchange for platform services like search engines, social networks and web sites. Being coerced may not seem too perverse, but the collective value of each users data is now the basis for several trillion dollars in corporate and shareholder valuations, with no financial benefit accruing to owners of that data.  Historically household data was aggregated by services like Nielsen. Contracts were entered with families who were paid to provide psycho-demographic information and media viewing habits over weeks, months and years. From the 1950's that data was purchased and analyzed to shape the massive industry that television became, but web-site terms and conditions changed the payment model for use of an individuals private data.   So, why should users continue to be singled out and exploited when platform services are being commoditized and the value of private data, in exchange for these services is no longer as entic