AdFreeway

We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...

A campaign with Yonder Media South Africa, for KFC is among several that demonstrates AdFreeway's capacity to interpret real-time content voting that predicts and automates programmatic media buying. All media was purchased via The Trade Desk.  AdFreeway presented each of three creatives, for different products to users of its social feed to obtain opinions. A maximum one vote could be cast per user/creative. Each voter caused a dynamic selection from a cohort of millions of inter-connected audience identifiers to be targeted. From these identifiers connected during the campaign bids were prioritized to serve an identifiers' predicted creative preferences. The voting dynamic and interconnections modified predictions in near real-time. This delivered incrementally to the audience and new customers were qualified by significantly lower CPA's and 2 x ROAS. The above table of AdFreeway campaign scores were based on CPA and other performance metrics. This demonstrates that (far ...

Adfreeway has simplified cookiless user clustering and reduced overly invasive practises to collect large amounts of data at great expense to user privacy. This reflects the double edged benefit of AdFreeway's effective approach, which is best summed up by the comment  Carlos Alija at MullenLowe US made after  the recent Australian Open Tennis mens championship final.  The quest for data to predict your every next move and the competition to get it right, just in time is overwhelming, yet the output continues to fail us. Alternatively the speed at which a willing participant can inform content (advertising) distribution is faster and more accurate. This is why AdFreeway innovated its user-driven platform to address advertisings first problem, finding the advertisers audience and growing it.  AdFreeway's platform delivers on two essential requirements, user opinions that produce advertising identifiers at a speed beyond predictive computations. When we first discover...