AdFreeway

We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...

How to allow cross site/app tracking AdFreeway must be able to serve ads to our registered users and advertiser audiences. If we can’t do that then we can’t improve campaign performances which finance the rewards that benefit our members. Some of your phones and browsers might have settings configured to prevent the receipt of these ads which is impacting your visibility on Ad Networks and therefore, impacting your ability to earn and redeem. To become more visible on the Ad Network follow the steps below: Enable Cross-Site Tracking on your phone      iPhone Users Go to Settings on your iOS device Find Safari in your Settings menu Scroll down to Privacy & Security section, and ensure the Prevent Cross-Site Tracking slider is off     Android phone Users: Open Chrome application on your Android phone Tap on More right by the address bar, and go to Setting Go to the Privacy and Security tab Tap the Do Not Track option, and ensure the setting is off Enable ...

Our highest earning users are often present across different web sites or applications. They visit  AdFreeway.com to vote regularly, with variance between likes and dislikes and upload their daily allocation with attention to quality. These serious users are intent to make the most of our algorithms and they demonstrate a clear understanding of its rules. We continuously recruit new users to the AdFreeway platform and do our best to algorithmically dissuade those who flaunt these rules. Quick hit users looking for fast-bucks won't steadily increase their earnings and those who signup just for a bonus are less likely to become influential.  Some users have also earned advertising click-rewards, a lucrative reward category that is activated when advertisers run campaigns in conjunction with data from the AdFreeway platform. Advertising agencies require quality data and that can only come from users who have a quality track-record within the AdFreeway platform. Over time, as we b...

A campaign with Yonder Media South Africa, for KFC is among several that demonstrates AdFreeway's capacity to interpret real-time content voting that predicts and automates programmatic media buying. All media was purchased via The Trade Desk.  AdFreeway presented each of three creatives, for different products to users of its social feed to obtain opinions. A maximum one vote could be cast per user/creative. Each voter caused a dynamic selection from a cohort of millions of inter-connected audience identifiers to be targeted. From these identifiers connected during the campaign bids were prioritized to serve an identifiers' predicted creative preferences. The voting dynamic and interconnections modified predictions in near real-time. This delivered incrementally to the audience and new customers were qualified by significantly lower CPA's and 2 x ROAS. The above table of AdFreeway campaign scores were based on CPA and other performance metrics. This demonstrates that (far ...

  Over the past few weeks we've been excited to work with the first approved users. Every day they enthusiastically uploaded content, voted regularly and increased their individual earnings. We learned some important things from this first group and applied our learning. We have now opened it to all registered users.  AdFreeway Social is supported by advertisers and agencies whose ad campaigns benefit from the important data our Social users generate. With increased advertiser support comes our ability to payout more rewards. There are several ways AdFreeway users earn including; voting, uploading, votes received on uploaded content and performance-rewards from data applied to ads. There are a few key rules for AdFreeway Social worth noting; 1. Vote once earn once. Earnings per vote rises of falls based on a users uploads to votes ratio. To maximize earnings a user must keep uploading. 2. Upload once, earn many times. Rewards for votes received on each upload can vary consider...

Adfreeway has simplified cookiless user clustering and reduced overly invasive practises to collect large amounts of data at great expense to user privacy. This reflects the double edged benefit of AdFreeway's effective approach, which is best summed up by the comment  Carlos Alija at MullenLowe US made after  the recent Australian Open Tennis mens championship final.  The quest for data to predict your every next move and the competition to get it right, just in time is overwhelming, yet the output continues to fail us. Alternatively the speed at which a willing participant can inform content (advertising) distribution is faster and more accurate. This is why AdFreeway innovated its user-driven platform to address advertisings first problem, finding the advertisers audience and growing it.  AdFreeway's platform delivers on two essential requirements, user opinions that produce advertising identifiers at a speed beyond predictive computations. When we first discover...

AdFreeway will soon be inviting selected users to test the roll out of its social content network - with a twist. Initially, no messaging, no profiles, just content uploads. Reward tokens will be earned for the upload, for votes on uploaded content and a token commission will be paid to the uploader for votes their content receives.  Development Screenshot This will significantly increase opportunities to earn new tokens in addition to AdFreeway managed advertising campaigns - no more waiting for new ads. AdFreeway social is entirely driven by human interaction, not some artificial intelligence second guessing your next move. As some of you already know, its not that easy to get an approved account because AdFreeway must first be able to serve an ad to you when you visit and use other web sites or applications. Once advertising to you has been successful, your account application will automatically be approved. Then, you're in the system and can begin redeeming tokens for rewards t...

  The social movement away from Web 2.0 is a paradigm shift. Its taking place around a unique token that is issued to record and report a database-transaction. The issued token should be directed to benefit a user whose data was involved in steps that led to a commercial event or goal. If the token, issued to the user, can be exchanged for some financial benefit it is Web3 compliant.   Web3 principles will move a share of revenue to users, acknoweldge their contribution and quickly penetrate blockchains for cryptocurrencies, NFT's and reward platforms. This video explainer covers all these points, the most important being that users get paid. AdFreeway is leading the way toward socially responsible advertising that gives all participants a financial stake in transactional outcomes. Agencies and brands should be encouraged to adopt these practices, it'll be better for business and improve relationships with users, afterall they are the market.  @jessicaelawson Repl...

  Google search is effective, no doubt, but big brands paying their way to the top of search result pages may be boxing shadows. If a brand does not pay Google for top of search, its page rankings may be penalized to drive search results for it or its products further down the page. The algorithm that manages search result ranking is not publicly available, so there is no transparency, but paid search may mitigate Google’s demotion of brand’s page-ranked result. A media-buyer may be lulled to think paid-promotion could resolve an inconvenience imparted by Google to the brand’s customers. However, the brand must also hold Google search to account and weigh it up against the awareness benefits display advertising provides. These include frequently displaying its images, logo and message to existing and potentially new customers. Google search may speak to the initiated, but it does not inspire new recruits to the brand's message. Without widely disseminating the campaign message thro...

At AdFreeway your location on the internet can be very important. Ad votes and rewards earned at AdFreeway.com, pay out a lower value than on ad votes on ads delivered to you in the wild. There can be a big difference! The wild means web sites and applications other than adfreeway.com  What's the difference? The face value on rewards you earn. For example the face value of vote and sign-up rewards earned from ads displayed at wild locations, other than adfreeway.com can be worth as much as 2X or more the values for the same actions at adfreeway.com . Your invitation to vote and earn Why is this? Its simple, AdFreeway is an environment for serving ads using programmatic advertising exchanges. There is less benefit to AdFreeway and its advertisers if you do most of your voting or clicking on AdFreeway.com. However, if you encounter an ad with an invitation to vote (like the image above) and that ad is delivered to you on a web site or application in the wild, be sure to take up the o...

The Earnings Speed Limit is first displayed on a users newly registered 'My Account' page. This indicates the percentage of the available reward values the account is presently eligible to earn. This limit applies to all the different types of AdFreeway rewards (i.e. vote, performance, and referral). The three current Earnings Speeds Limits are: Slow Lane = 25% of reward value Middle Lane = 50% of reward value Fast Lane = 100% of reward value Account Earnings Speed Limits are dynamic because the identifiers of AdFreeway members, or anonymous users before registration are constantly changing lanes. Members can have a direct influence on which lane they drive in. Certain behaviors will allow earnings to speed up, and others will slow earnings down. Why are there Earnings Speed Limits? AdFreeway must be able to serve ads to our entitled reward earners to align them and their voting preferences with advertisers audiences at tens of thousands of web sites or applications. If we ca...

Rewards are up, traffic is up, ads are up and the great news is that votes are helping advertisers to reach further into their audience and improve their campaign media performances. Our eco-system is increasingly understood, especially by voters who are already receiving a steady stream of redeemable reward shares from the data AdFreeway is using to improve campaigns.  Ad agencies can now upload creatives to directly plan and auto-manage media buying through AdFreeway's portal . Reporting votes and their effect on growing an audience is a new data metric for clients and agencies visible in the portal. The visual comparison of media buys targeting AdFreeway cohort vs. general public and first-party audiences provides new and powerful insights that are useful and valuable to ad-agency clients. AdFreeway is a real-time, creative multivariate that continuously shapes audiences to receive the most appropriate campaign creative. Votes are applied, in real time to score each campaign cre...

Thanks to our guest contributor Michael Lieberman.  Michael Lieberman Multivariate Solutions A little knowledge can be very powerful in the hands of marketers. Data mining is a powerful set of methodologies that when successfully applied will increase business revenue, cuts costs, or result in other actions to improve the bottom line. Data mining exercises are deployed to make decisions about marketing strategies, new product promotion, and to compare and contrast among competitors. Data mining knowhow is not new; however, the buzzword “data mining” is relatively new. Companies have long used statistics and database systems to extract valuable information from data sets. Today, innovations in artificial intelligence, machine learning, computer processing power, storage, data warehousing, and statistical software are dramatically increasing analysis accuracy while driving down costs. The intent of data mining is to identify correlations or patterns among multiple fields in large rel...

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's.  Anticipating the shift  AdFreeway invested to research, develop, test and launch  an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional. A|B|C creatives for 4 campaigns - orange arrows demonstrate third party audience extension for each creative. In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. fir...