AdFreeway

We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...

We don't think its possible that vote after vote a person can 'like' every upload they see. Sometimes scrolling through and voting on hundreds or thousands of uploads a user will vote like or dislike without changing opinion. If you constantly feedback thoughtless, monotonous voting patterns, our algorithms suspect you are not a human and your earnings may be penalized. A similar problem occurs when our algorithms process applications for a new account. Sometime we see patterns that do not support that a human is behind the voting. This occurs when either likes or dislikes are unusually dominant that you appear as a bot. Often accounts will be placed into a holding pattern until they demonstrate clearly that there is a human applicant present. We urge you to be more thoughtful about your voting and assist the entire community to judge and determine the content uploads that the next AdFreeway users will see. Your participation is important to us us, to advertisers and your f...

Application of real-time data to buy some component of programmatic media is useful compared to most platforms that execute 100% of media buys in retrospect. The cookie is widely used after the 'horse has bolted', in retrospect, which explains why many ads keep appearing well after a purchase or interaction. AdFreeway introduced data-assists which are an instance of user provided, prospective data obtained during a programmatic advertising campaign that is associated with an advertisers desired outcome for their ad impression. These data-assists are reported as an event of the impression which is reported to advertisers and the user, with payment. It works because votes discover cohort identifiers that cluster with the voter. The discovered identifiers are rarely in the advertisers audience and the voted ad unit is rapidly delivered on the first available brand-safe impression. This just-in-time approach discovers new customers, ensures freshness and a responsiveness that gives...

Our highest earning users are often present across different web sites or applications. They visit  AdFreeway.com to vote regularly, with variance between likes and dislikes and upload their daily allocation with attention to quality. These serious users are intent to make the most of our algorithms and they demonstrate a clear understanding of its rules. We continuously recruit new users to the AdFreeway platform and do our best to algorithmically dissuade those who flaunt these rules. Quick hit users looking for fast-bucks won't steadily increase their earnings and those who signup just for a bonus are less likely to become influential.  Some users have also earned advertising click-rewards, a lucrative reward category that is activated when advertisers run campaigns in conjunction with data from the AdFreeway platform. Advertising agencies require quality data and that can only come from users who have a quality track-record within the AdFreeway platform. Over time, as we b...

You and your vote are the backbone of AdFreeway Social. You may not see all of the uploaded content,  because your votes shape what others see! With no user names, comments, groups or friends, what kind of a social network is AdFreeway?  In truth, its complex and most times we struggle to describe our algorithms. Put simply your votes may make you their leader, their votes may make you their follower and it all depends on the dynamic status of domain collections. In addition to our social feed, we advertise to you at domains you visit. By doing that we build you a  domain collection. That collection anonymously connects you with other temporary or permanent domain collections of other users.  So what does all that mean? One way to think of this; Like votes promote an upload, Dislike votes demote it The behavior of uploaded content depends on your votes, its earnings will increase or decrease according to the overall network affect of each of your votes. The impact of...

  The social movement away from Web 2.0 is a paradigm shift. Its taking place around a unique token that is issued to record and report a database-transaction. The issued token should be directed to benefit a user whose data was involved in steps that led to a commercial event or goal. If the token, issued to the user, can be exchanged for some financial benefit it is Web3 compliant.   Web3 principles will move a share of revenue to users, acknoweldge their contribution and quickly penetrate blockchains for cryptocurrencies, NFT's and reward platforms. This video explainer covers all these points, the most important being that users get paid. AdFreeway is leading the way toward socially responsible advertising that gives all participants a financial stake in transactional outcomes. Agencies and brands should be encouraged to adopt these practices, it'll be better for business and improve relationships with users, afterall they are the market.  @jessicaelawson Repl...

  Google search is effective, no doubt, but big brands paying their way to the top of search result pages may be boxing shadows. If a brand does not pay Google for top of search, its page rankings may be penalized to drive search results for it or its products further down the page. The algorithm that manages search result ranking is not publicly available, so there is no transparency, but paid search may mitigate Google’s demotion of brand’s page-ranked result. A media-buyer may be lulled to think paid-promotion could resolve an inconvenience imparted by Google to the brand’s customers. However, the brand must also hold Google search to account and weigh it up against the awareness benefits display advertising provides. These include frequently displaying its images, logo and message to existing and potentially new customers. Google search may speak to the initiated, but it does not inspire new recruits to the brand's message. Without widely disseminating the campaign message thro...

At AdFreeway your location on the internet can be very important. Ad votes and rewards earned at AdFreeway.com, pay out a lower value than on ad votes on ads delivered to you in the wild. There can be a big difference! The wild means web sites and applications other than adfreeway.com  What's the difference? The face value on rewards you earn. For example the face value of vote and sign-up rewards earned from ads displayed at wild locations, other than adfreeway.com can be worth as much as 2X or more the values for the same actions at adfreeway.com . Your invitation to vote and earn Why is this? Its simple, AdFreeway is an environment for serving ads using programmatic advertising exchanges. There is less benefit to AdFreeway and its advertisers if you do most of your voting or clicking on AdFreeway.com. However, if you encounter an ad with an invitation to vote (like the image above) and that ad is delivered to you on a web site or application in the wild, be sure to take up the o...

Rewards are up, traffic is up, ads are up and the great news is that votes are helping advertisers to reach further into their audience and improve their campaign media performances. Our eco-system is increasingly understood, especially by voters who are already receiving a steady stream of redeemable reward shares from the data AdFreeway is using to improve campaigns.  Ad agencies can now upload creatives to directly plan and auto-manage media buying through AdFreeway's portal . Reporting votes and their effect on growing an audience is a new data metric for clients and agencies visible in the portal. The visual comparison of media buys targeting AdFreeway cohort vs. general public and first-party audiences provides new and powerful insights that are useful and valuable to ad-agency clients. AdFreeway is a real-time, creative multivariate that continuously shapes audiences to receive the most appropriate campaign creative. Votes are applied, in real time to score each campaign cre...

Thanks to our guest contributor Michael Lieberman.  Michael Lieberman Multivariate Solutions A little knowledge can be very powerful in the hands of marketers. Data mining is a powerful set of methodologies that when successfully applied will increase business revenue, cuts costs, or result in other actions to improve the bottom line. Data mining exercises are deployed to make decisions about marketing strategies, new product promotion, and to compare and contrast among competitors. Data mining knowhow is not new; however, the buzzword “data mining” is relatively new. Companies have long used statistics and database systems to extract valuable information from data sets. Today, innovations in artificial intelligence, machine learning, computer processing power, storage, data warehousing, and statistical software are dramatically increasing analysis accuracy while driving down costs. The intent of data mining is to identify correlations or patterns among multiple fields in large rel...

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's.  Anticipating the shift  AdFreeway invested to research, develop, test and launch  an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional. A|B|C creatives for 4 campaigns - orange arrows demonstrate third party audience extension for each creative. In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. fir...

Advertising agencies often ask audiences whether or not they like a campaign creative - So, what's the big deal about voting?  TikTok is entirely based on opinion, YouTube occasionally requests a vote and Facebook, Instagram or Twitter convert single sentiments into multidimensional data-points.  When AdFreeway started paying rewards to people, for opinions on its ads many wondered whether that data could be amplified to improve the performance of ad campaigns and justify the cost of rewards paid to participating audiences. After running pilots for a few years AdFreeway extended its media buy trough The Trade Desk to prove the feasibility of this win-win model. In its most recent correlation, from multiple ad campaigns on three continents, its become clear that data can be applied in campaign-time to re-allocate ad spends to preferential ad creatives retargeted at the campaign audience.    The fact is the more people like vs. dislike an ad the better it will perform....

Users have been coerced to give up their private data rights in exchange for platform services like search engines, social networks and web sites. Being coerced may not seem too perverse, but the collective value of each users data is now the basis for several trillion dollars in corporate and shareholder valuations, with no financial benefit accruing to owners of that data.  Historically household data was aggregated by services like Nielsen. Contracts were entered with families who were paid to provide psycho-demographic information and media viewing habits over weeks, months and years. From the 1950's that data was purchased and analyzed to shape the massive industry that television became, but web-site terms and conditions changed the payment model for use of an individuals private data.   So, why should users continue to be singled out and exploited when platform services are being commoditized and the value of private data, in exchange for these services is no longe...