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Showing posts with the label programmatic

Why Advertise through AdFreeway on the Open Web?

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We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...

Help yourself be seen on Ad Networks

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How to allow cross site/app tracking AdFreeway must be able to serve ads to our registered users and advertiser audiences. If we can’t do that then we can’t improve campaign performances which finance the rewards that benefit our members. Some of your phones and browsers might have settings configured to prevent the receipt of these ads which is impacting your visibility on Ad Networks and therefore, impacting your ability to earn and redeem. To become more visible on the Ad Network follow the steps below: Enable Cross-Site Tracking on your phone      iPhone Users Go to Settings on your iOS device Find Safari in your Settings menu Scroll down to Privacy & Security section, and ensure the Prevent Cross-Site Tracking slider is off     Android phone Users: Open Chrome application on your Android phone Tap on More right by the address bar, and go to Setting Go to the Privacy and Security tab Tap the Do Not Track option, and ensure the setting is off Enable ...

Data-Assists for Advertisers are Fair-Trade for Users

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Application of real-time data to buy some component of programmatic media is useful compared to most platforms that execute 100% of media buys in retrospect. The cookie is widely used after the 'horse has bolted', in retrospect, which explains why many ads keep appearing well after a purchase or interaction. AdFreeway introduced data-assists which are an instance of user provided, prospective data obtained during a programmatic advertising campaign that is associated with an advertisers desired outcome for their ad impression. These data-assists are reported as an event of the impression which is reported to advertisers and the user, with payment. It works because votes discover cohort identifiers that cluster with the voter. The discovered identifiers are rarely in the advertisers audience and the voted ad unit is rapidly delivered on the first available brand-safe impression. This just-in-time approach discovers new customers, ensures freshness and a responsiveness that gives...

Predictive Analytics Optimize Media Buying

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A campaign with Yonder Media South Africa, for KFC is among several that demonstrates AdFreeway's capacity to interpret real-time content voting that predicts and automates programmatic media buying. All media was purchased via The Trade Desk.  AdFreeway presented each of three creatives, for different products to users of its social feed to obtain opinions. A maximum one vote could be cast per user/creative. Each voter caused a dynamic selection from a cohort of millions of inter-connected audience identifiers to be targeted. From these identifiers connected during the campaign bids were prioritized to serve an identifiers' predicted creative preferences. The voting dynamic and interconnections modified predictions in near real-time. This delivered incrementally to the audience and new customers were qualified by significantly lower CPA's and 2 x ROAS. The above table of AdFreeway campaign scores were based on CPA and other performance metrics. This demonstrates that (far ...