AdFreeway

We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...

How to allow cross site/app tracking AdFreeway must be able to serve ads to our registered users and advertiser audiences. If we can’t do that then we can’t improve campaign performances which finance the rewards that benefit our members. Some of your phones and browsers might have settings configured to prevent the receipt of these ads which is impacting your visibility on Ad Networks and therefore, impacting your ability to earn and redeem. To become more visible on the Ad Network follow the steps below: Enable Cross-Site Tracking on your phone      iPhone Users Go to Settings on your iOS device Find Safari in your Settings menu Scroll down to Privacy & Security section, and ensure the Prevent Cross-Site Tracking slider is off     Android phone Users: Open Chrome application on your Android phone Tap on More right by the address bar, and go to Setting Go to the Privacy and Security tab Tap the Do Not Track option, and ensure the setting is off Enable ...

Our highest earning users are often present across different web sites or applications. They visit  AdFreeway.com to vote regularly, with variance between likes and dislikes and upload their daily allocation with attention to quality. These serious users are intent to make the most of our algorithms and they demonstrate a clear understanding of its rules. We continuously recruit new users to the AdFreeway platform and do our best to algorithmically dissuade those who flaunt these rules. Quick hit users looking for fast-bucks won't steadily increase their earnings and those who signup just for a bonus are less likely to become influential.  Some users have also earned advertising click-rewards, a lucrative reward category that is activated when advertisers run campaigns in conjunction with data from the AdFreeway platform. Advertising agencies require quality data and that can only come from users who have a quality track-record within the AdFreeway platform. Over time, as we b...

Adfreeway has simplified cookiless user clustering and reduced overly invasive practises to collect large amounts of data at great expense to user privacy. This reflects the double edged benefit of AdFreeway's effective approach, which is best summed up by the comment  Carlos Alija at MullenLowe US made after  the recent Australian Open Tennis mens championship final.  The quest for data to predict your every next move and the competition to get it right, just in time is overwhelming, yet the output continues to fail us. Alternatively the speed at which a willing participant can inform content (advertising) distribution is faster and more accurate. This is why AdFreeway innovated its user-driven platform to address advertisings first problem, finding the advertisers audience and growing it.  AdFreeway's platform delivers on two essential requirements, user opinions that produce advertising identifiers at a speed beyond predictive computations. When we first discover...

  The social movement away from Web 2.0 is a paradigm shift. Its taking place around a unique token that is issued to record and report a database-transaction. The issued token should be directed to benefit a user whose data was involved in steps that led to a commercial event or goal. If the token, issued to the user, can be exchanged for some financial benefit it is Web3 compliant.   Web3 principles will move a share of revenue to users, acknoweldge their contribution and quickly penetrate blockchains for cryptocurrencies, NFT's and reward platforms. This video explainer covers all these points, the most important being that users get paid. AdFreeway is leading the way toward socially responsible advertising that gives all participants a financial stake in transactional outcomes. Agencies and brands should be encouraged to adopt these practices, it'll be better for business and improve relationships with users, afterall they are the market.  @jessicaelawson Repl...

The Earnings Speed Limit is first displayed on a users newly registered 'My Account' page. This indicates the percentage of the available reward values the account is presently eligible to earn. This limit applies to all the different types of AdFreeway rewards (i.e. vote, performance, and referral). The three current Earnings Speeds Limits are: Slow Lane = 25% of reward value Middle Lane = 50% of reward value Fast Lane = 100% of reward value Account Earnings Speed Limits are dynamic because the identifiers of AdFreeway members, or anonymous users before registration are constantly changing lanes. Members can have a direct influence on which lane they drive in. Certain behaviors will allow earnings to speed up, and others will slow earnings down. Why are there Earnings Speed Limits? AdFreeway must be able to serve ads to our entitled reward earners to align them and their voting preferences with advertisers audiences at tens of thousands of web sites or applications. If we ca...

Rewards are up, traffic is up, ads are up and the great news is that votes are helping advertisers to reach further into their audience and improve their campaign media performances. Our eco-system is increasingly understood, especially by voters who are already receiving a steady stream of redeemable reward shares from the data AdFreeway is using to improve campaigns.  Ad agencies can now upload creatives to directly plan and auto-manage media buying through AdFreeway's portal . Reporting votes and their effect on growing an audience is a new data metric for clients and agencies visible in the portal. The visual comparison of media buys targeting AdFreeway cohort vs. general public and first-party audiences provides new and powerful insights that are useful and valuable to ad-agency clients. AdFreeway is a real-time, creative multivariate that continuously shapes audiences to receive the most appropriate campaign creative. Votes are applied, in real time to score each campaign cre...

Thanks to our guest contributor Michael Lieberman.  Michael Lieberman Multivariate Solutions A little knowledge can be very powerful in the hands of marketers. Data mining is a powerful set of methodologies that when successfully applied will increase business revenue, cuts costs, or result in other actions to improve the bottom line. Data mining exercises are deployed to make decisions about marketing strategies, new product promotion, and to compare and contrast among competitors. Data mining knowhow is not new; however, the buzzword “data mining” is relatively new. Companies have long used statistics and database systems to extract valuable information from data sets. Today, innovations in artificial intelligence, machine learning, computer processing power, storage, data warehousing, and statistical software are dramatically increasing analysis accuracy while driving down costs. The intent of data mining is to identify correlations or patterns among multiple fields in large rel...

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's.  Anticipating the shift  AdFreeway invested to research, develop, test and launch  an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional. A|B|C creatives for 4 campaigns - orange arrows demonstrate third party audience extension for each creative. In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. fir...

Advertising agencies often ask audiences whether or not they like a campaign creative - So, what's the big deal about voting?  TikTok is entirely based on opinion, YouTube occasionally requests a vote and Facebook, Instagram or Twitter convert single sentiments into multidimensional data-points.  When AdFreeway started paying rewards to people, for opinions on its ads many wondered whether that data could be amplified to improve the performance of ad campaigns and justify the cost of rewards paid to participating audiences. After running pilots for a few years AdFreeway extended its media buy trough The Trade Desk to prove the feasibility of this win-win model. In its most recent correlation, from multiple ad campaigns on three continents, its become clear that data can be applied in campaign-time to re-allocate ad spends to preferential ad creatives retargeted at the campaign audience.    The fact is the more people like vs. dislike an ad the better it will perform....

Users have been coerced to give up their private data rights in exchange for platform services like search engines, social networks and web sites. Being coerced may not seem too perverse, but the collective value of each users data is now the basis for several trillion dollars in corporate and shareholder valuations, with no financial benefit accruing to owners of that data.  Historically household data was aggregated by services like Nielsen. Contracts were entered with families who were paid to provide psycho-demographic information and media viewing habits over weeks, months and years. From the 1950's that data was purchased and analyzed to shape the massive industry that television became, but web-site terms and conditions changed the payment model for use of an individuals private data.   So, why should users continue to be singled out and exploited when platform services are being commoditized and the value of private data, in exchange for these services is no longe...

It's time to discuss the elephant in the room, to quantify the value of a users' data to publishers, advertisers and to level the playing field. AdFreeway has made a start, a path toward a user driven value-exchange for data and participation that genuinely improves advertising campaign performances and underwrites the economics of audience rewards.  Advertisers are the eight hundred pound gorilla who want a friendly elephant, but publishers have often played host to tensions. The present rumblings between free-content, data-privacy and hosted-services, like social media and instant messaging are seismic. Data-privacy is in the sights of regulators trying to balance content that is provided free with host-publishers who exploit the market of advertisers looking for audiences. The free-content tradeoff for data-privacy is not as good as it once was. Choices abound and hosted-services should no longer exploit their massive private-data libraries without paying their users who com...

Why would AdFreeway pay $3 per vote on an advertisers campaign creatives? We do so because a balanced advertising ecosystem is more productive for brands and audiences.  AdFreeway's Audience AdGraph is better explained using data from the present education campaign in South Africa where we are pre-emptively educating defined audiences ahead of a display media campaign for WPP agency Yonder Media client.  Part 1 of campaign with 'Vote Now' invitation Part 2 with no 'Vote Now' invitation The primary campaign objective is 'Vote' - 'Like' or 'Dislike' earns the same reward, secondary is 'Click' which redirects to adfreeway.com/vote . Voters are rewarded R30 for the first vote and R15-R30 each subsequent vote and can redeem immediately. A|B|C creatives start out with equal campaign budgets but, rate of spend adjusts competitively based on impression URL's to audiences and votes. The display campaign running via The Trade Desk builds ...

AdFreeway will always value members who are unique individuals. However, we will also go to great lengths to filter and remove any applicants or members that are found not to be unique or are associated with fraudulent IP or email addresses. The reason for this is simple. We rely on a network of registered users whose opinions on ads can have meaningful impact to AdFreeway ads delivered via ad exchanges. In addition to the opportunities to vote and earn, registered members will also be eligible to receive bonuses from click-rewards. We intend that  these additional click-rewards will eventually become the more significant earnings component. They are sponsored by AdFreeway and its advertisers for the benefit of registered members who have played a direct or indirect role delivering ads to active audiences via AdFreeway's AdGraph algorithms.  Look out for your first click-reward, we will notify you by email when that takes place. Please be patient, as more advertisers adopt AdF...

It pays to vote and register at AdFreeway. Why is that? Because your registration allows you to keep earning from future ad campaigns whether you vote in those campaigns or not. We have already shown our registered users that, even after one year their connections in our AdGraph remain as relevant to current advertising campaigns and therefore their potential to earn continues. Initially we connect your temporary advertiser ID to other ID's based on associated URL's collected during our frequent attempts to buy and deliver you advertising impressions. Once you vote and register your URL's become permanent and can provide ongoing, important links in our AdGraph. These links may connect a vote preference to ID's to enhance the delivery of advertiser messages. In the image above like or dislike votes for the blue, brown or green ads can preferentially inform which ad to serve to which ID's, based on their URL overlaps with other ID's that are more likely to agree a...

We set out to socialize display media. To do so we spent two years testing an opinion and reward ad-graph to see if it would improve response. We build an algorithm to value and reward all opinions, but also to decide which opinions should prevail and earn more. Our ads continuously invite and reward audiences for instincts by voting on A, B or C ad-campaign creatives that inform ad-delivery and improve campaign performance. Like or dislike votes are associated with similar audiences in our databases and applied competitively to serve A and/or B and/or C ads to other users. Voters collect an instant, unconditional reward and additional performance rewards. An A, B or C ad served to similar audiences always entitles an originating voter to an additional performance reward when an ad recipient clicks the ad. If the voters’ vote is uniquely associated with the audience the voter receives the full reward value or it is shared by other voters with identical votes who are also in the ide...

Is there a better way? I asked myself that question many times about advertising on the Internet. From 2000, during my time with Kazaa to 2010, with Skype now 2020 and we may just be ready! We tried several iterations, many different models, crossed technologies and standards, but it always came back to the right of the end user! Since Google first crawled the web, compliant web servers have entertained bots, users resigned themselves to rights exploitation all the while advertising standards shielded brands. Legacy media management systems of the first 15 years entrenched retrospective ad serving. To this day, the faithful cookie ensures a steady stream of similar product impressions - after you have completed your purchase! Cookie lifespan is ever shorter, squeezed by the big players to benefit their walled gardens and mobile media is strictly contained in applications, which make internet media increasingly attractive to big brands. That’s good, but how do things shape up for users...