Lost Your Audience? AdFreeway Will Find It.

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's. 

Anticipating the shift AdFreeway invested to research, develop, test and launch an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional.

A|B|C creatives for 4 campaigns - orange arrows demonstrate
third party audience extension for each creative.

In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. first party (light blue) audiences. What's not shown (because its confidential) are the great comparative sessions times, bounce rates and repeat visitation metrics. The audience is more active than first party and that may have something to do with AdFreeway rewards it pays to participating users who help flush out identifiers for the extended audience. 

Publishers know their audiences, but Google, Facebook, Apple and Amazon have restricted identifier practices, to vigorously retain first-party identity and prevent transfer to advertisers for their third party use across advertising environments. If you're buying media, you'll want AdFreeway in your campaign media mix. Get in touch, we'd love the opportunity to walk you through the numbers.


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