Lost Your Audience? AdFreeway Will Find It.

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's. 


Anticipating the shift AdFreeway invested to research, develop, test and launch an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional.

A|B|C creatives for 4 campaigns - orange arrows demonstrate
third party audience extension for each creative.

In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. first party (light blue) audiences. What's not shown (because its confidential) are the great comparative sessions times, bounce rates and repeat visitation metrics. The audience is more active than first party and that may have something to do with AdFreeway rewards it pays to participating users who help flush out identifiers for the extended audience. 

Publishers know their audiences, but Google, Facebook, Apple and Amazon have restricted identifier practices, to vigorously retain first-party identity and prevent transfer to advertisers for their third party use across advertising environments. If you're buying media, you'll want AdFreeway in your campaign media mix. Get in touch, we'd love the opportunity to walk you through the numbers.


Comments

Post a Comment

Popular posts from this blog

Help yourself be seen on Ad Networks

Image
How to allow cross site/app tracking AdFreeway must be able to serve ads to our registered users and advertiser audiences. If we can’t do that then we can’t improve campaign performances which finance the rewards that benefit our members. Some of your phones and browsers might have settings configured to prevent the receipt of these ads which is impacting your visibility on Ad Networks and therefore, impacting your ability to earn and redeem. To become more visible on the Ad Network follow the steps below: Enable Cross-Site Tracking on your phone      iPhone Users Go to Settings on your iOS device Find Safari in your Settings menu Scroll down to Privacy & Security section, and ensure the Prevent Cross-Site Tracking slider is off     Android phone Users: Open Chrome application on your Android phone Tap on More right by the address bar, and go to Setting Go to the Privacy and Security tab Tap the Do Not Track option, and ensure the setting is off Enable ...
Read more

What is your real opinion?

Image
We don't think its possible that vote after vote a person can 'like' every upload they see. Sometimes scrolling through and voting on hundreds or thousands of uploads a user will vote like or dislike without changing opinion. If you constantly feedback thoughtless, monotonous voting patterns, our algorithms suspect you are not a human and your earnings may be penalized. A similar problem occurs when our algorithms process applications for a new account. Sometime we see patterns that do not support that a human is behind the voting. This occurs when either likes or dislikes are unusually dominant that you appear as a bot. Often accounts will be placed into a holding pattern until they demonstrate clearly that there is a human applicant present. We urge you to be more thoughtful about your voting and assist the entire community to judge and determine the content uploads that the next AdFreeway users will see. Your participation is important to us us, to advertisers and your f...
Read more

Why Advertise through AdFreeway on the Open Web?

Image
We're excited to announce AdFreeway's Advertising Hub  ( https://business.adfreeway.com ). It's for direct advertisers, to obtain the same marketing advantage of agencies and bigger clients using AdFreeway's media buying platform.  Going beyond traditional targeting categories like, age, gender etc. our Open Web platform takes a giant-leap forward by generating additional pre-targeted ID's for your categorized audience. These additions emanate from a real-time, continuous stream of insightful, creative-specific, vote preferences that are acquired from SocialAF members.  This advanced precision allows us to accurately target and engage potential customers, increasing the effectiveness of your ad impressions. Each performance enhancement, to each ad impression, is reported to advertisers, the SocialAF members whose data directly contributed and AdFreeway rewards are issued accordingly.  AdFreeway campaigns are delivered across the Open Web on 200,000+ different web si...
Read more