Posts

AdFreeway Social - Pointers

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  Over the past few weeks we've been excited to work with the first approved users. Every day they enthusiastically uploaded content, voted regularly and increased their individual earnings. We learned some important things from this first group and applied our learning. We have now opened it to all registered users.  AdFreeway Social is supported by advertisers and agencies whose ad campaigns benefit from the important data our Social users generate. With increased advertiser support comes our ability to payout more rewards. There are several ways AdFreeway users earn including; voting, uploading, votes received on uploaded content and performance-rewards from data applied to ads. There are a few key rules for AdFreeway Social worth noting; 1. Vote once earn once. Earnings per vote rises of falls based on a users uploads to votes ratio. To maximize earnings a user must keep uploading. 2. Upload once, earn many times. Rewards for votes received on each upload can vary consider...

Advertising - The Gift That Keeps Giving

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Adfreeway has simplified cookiless user clustering and reduced overly invasive practises to collect large amounts of data at great expense to user privacy. This reflects the double edged benefit of AdFreeway's effective approach, which is best summed up by the comment  Carlos Alija at MullenLowe US made after  the recent Australian Open Tennis mens championship final.  The quest for data to predict your every next move and the competition to get it right, just in time is overwhelming, yet the output continues to fail us. Alternatively the speed at which a willing participant can inform content (advertising) distribution is faster and more accurate. This is why AdFreeway innovated its user-driven platform to address advertisings first problem, finding the advertisers audience and growing it.  AdFreeway's platform delivers on two essential requirements, user opinions that produce advertising identifiers at a speed beyond predictive computations. When we first discover...

Social Media That Pays

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AdFreeway will soon be inviting selected users to test the roll out of its social content network - with a twist. Initially, no messaging, no profiles, just content uploads. Reward tokens will be earned for the upload, for votes on uploaded content and a token commission will be paid to the uploader for votes their content receives.  Development Screenshot This will significantly increase opportunities to earn new tokens in addition to AdFreeway managed advertising campaigns - no more waiting for new ads. AdFreeway social is entirely driven by human interaction, not some artificial intelligence second guessing your next move. As some of you already know, its not that easy to get an approved account because AdFreeway must first be able to serve an ad to you when you visit and use other web sites or applications. Once advertising to you has been successful, your account application will automatically be approved. Then, you're in the system and can begin redeeming tokens for rewards t...

Socially Responsible Advertising

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  The social movement away from Web 2.0 is a paradigm shift. Its taking place around a unique token that is issued to record and report a database-transaction. The issued token should be directed to benefit a user whose data was involved in steps that led to a commercial event or goal. If the token, issued to the user, can be exchanged for some financial benefit it is Web3 compliant.   Web3 principles will move a share of revenue to users, acknoweldge their contribution and quickly penetrate blockchains for cryptocurrencies, NFT's and reward platforms. This video explainer covers all these points, the most important being that users get paid. AdFreeway is leading the way toward socially responsible advertising that gives all participants a financial stake in transactional outcomes. Agencies and brands should be encouraged to adopt these practices, it'll be better for business and improve relationships with users, afterall they are the market.  @jessicaelawson Repl...

Display Benefits Organic Search!

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  Google search is effective, no doubt, but big brands paying their way to the top of search result pages may be boxing shadows. If a brand does not pay Google for top of search, its page rankings may be penalized to drive search results for it or its products further down the page. The algorithm that manages search result ranking is not publicly available, so there is no transparency, but paid search may mitigate Google’s demotion of brand’s page-ranked result. A media-buyer may be lulled to think paid-promotion could resolve an inconvenience imparted by Google to the brand’s customers. However, the brand must also hold Google search to account and weigh it up against the awareness benefits display advertising provides. These include frequently displaying its images, logo and message to existing and potentially new customers. Google search may speak to the initiated, but it does not inspire new recruits to the brand's message. Without widely disseminating the campaign message thro...

Ads In The Wild!

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At AdFreeway your location on the internet can be very important. Ad votes and rewards earned at AdFreeway.com, pay out a lower value than on ad votes on ads delivered to you in the wild. There can be a big difference! The wild means web sites and applications other than adfreeway.com  What's the difference? The face value on rewards you earn. For example the face value of vote and sign-up rewards earned from ads displayed at wild locations, other than adfreeway.com can be worth as much as 2X or more the values for the same actions at adfreeway.com . Your invitation to vote and earn Why is this? Its simple, AdFreeway is an environment for serving ads using programmatic advertising exchanges. There is less benefit to AdFreeway and its advertisers if you do most of your voting or clicking on AdFreeway.com. However, if you encounter an ad with an invitation to vote (like the image above) and that ad is delivered to you on a web site or application in the wild, be sure to take up the o...

Earnings Speed Limits

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The Earnings Speed Limit is first displayed on a users newly registered 'My Account' page. This indicates the percentage of the available reward values the account is presently eligible to earn. This limit applies to all the different types of AdFreeway rewards (i.e. vote, performance, and referral). The three current Earnings Speeds Limits are: Slow Lane = 25% of reward value Middle Lane = 50% of reward value Fast Lane = 100% of reward value Account Earnings Speed Limits are dynamic because the identifiers of AdFreeway members, or anonymous users before registration are constantly changing lanes. Members can have a direct influence on which lane they drive in. Certain behaviors will allow earnings to speed up, and others will slow earnings down. Why are there Earnings Speed Limits? AdFreeway must be able to serve ads to our entitled reward earners to align them and their voting preferences with advertisers audiences at tens of thousands of web sites or applications. If we ca...