AdFreeway

Life for the cookie has reached the end making identification data increasingly ephemeral. Adjustments and technical challenges for users of cookie technology are significant. This will result in increased dependency on incumbents and the collective efforts of exchanges like The Trade Desk's Unified ID's.  Anticipating the shift  AdFreeway invested to research, develop, test and launch  an important component for every media buy that re-discovers lost audiences and extends reach without intensive intervention. Media buyers know how complicated it is to follow audiences and improve performance of each campaign creative by manually adjusting to optimize media spend. AdFreeway automated the entire process. The results have been exceptional. A|B|C creatives for 4 campaigns - orange arrows demonstrate third party audience extension for each creative. In the chart above, orange lines highlight third party incremental reach and purple bars vCTR performance of third party vs. fir...

Advertising agencies often ask audiences whether or not they like a campaign creative - So, what's the big deal about voting?  TikTok is entirely based on opinion, YouTube occasionally requests a vote and Facebook, Instagram or Twitter convert single sentiments into multidimensional data-points.  When AdFreeway started paying rewards to people, for opinions on its ads many wondered whether that data could be amplified to improve the performance of ad campaigns and justify the cost of rewards paid to participating audiences. After running pilots for a few years AdFreeway extended its media buy trough The Trade Desk to prove the feasibility of this win-win model. In its most recent correlation, from multiple ad campaigns on three continents, its become clear that data can be applied in campaign-time to re-allocate ad spends to preferential ad creatives retargeted at the campaign audience.    The fact is the more people like vs. dislike an ad the better it will perform....

The AdFreeway community is growing fast and we want more advertisers because more ad campaigns equal more rewards! You can help - here's how... We reward users for data based on real engagement with our display ads. Many of our registered users, who do not use incognito/private modes, ad blockers or prevent ad-tracking are now beginning to earn click-reward shares  in addition to referral and vote rewards. This special class of reward is quickly becoming the most frequent reward issued and it drives real value for advertisers buying media through AdFreeway.  In our display network votes are applied to deliver ads to registered and anonymous users who visited similar web sites, where we advertised. This allows AdFreeway to serve more relevant display ads and drive better value to advertisers. From those who vote and earn vote-rewards, we build brand loyalty, drive trial, traffic, in store and online conversions and awareness.  Each time someone clicks on an ad delivered in...

Users have been coerced to give up their private data rights in exchange for platform services like search engines, social networks and web sites. Being coerced may not seem too perverse, but the collective value of each users data is now the basis for several trillion dollars in corporate and shareholder valuations, with no financial benefit accruing to owners of that data.  Historically household data was aggregated by services like Nielsen. Contracts were entered with families who were paid to provide psycho-demographic information and media viewing habits over weeks, months and years. From the 1950's that data was purchased and analyzed to shape the massive industry that television became, but web-site terms and conditions changed the payment model for use of an individuals private data.   So, why should users continue to be singled out and exploited when platform services are being commoditized and the value of private data, in exchange for these services is no longe...

It's time to discuss the elephant in the room, to quantify the value of a users' data to publishers, advertisers and to level the playing field. AdFreeway has made a start, a path toward a user driven value-exchange for data and participation that genuinely improves advertising campaign performances and underwrites the economics of audience rewards.  Advertisers are the eight hundred pound gorilla who want a friendly elephant, but publishers have often played host to tensions. The present rumblings between free-content, data-privacy and hosted-services, like social media and instant messaging are seismic. Data-privacy is in the sights of regulators trying to balance content that is provided free with host-publishers who exploit the market of advertisers looking for audiences. The free-content tradeoff for data-privacy is not as good as it once was. Choices abound and hosted-services should no longer exploit their massive private-data libraries without paying their users who com...

We want to run more ad campaigns for advertisers in South Africa and around the world to bring you more vote and click rewards. If you've received rewards already and you want reward opportunities to increase you can help by sending encouraging messages on social media pages or to web sites to your favorite brands. It will be a big help to us and will increase the number of advertising campaigns we can offer rewards on.  You may not be aware that you are eligible to receive local and international click-rewards, but only local vote-rewards on AdFreeway advertising campaigns run in the country you live. The reason is that voters must be sensitized to local market conditions in order that their voting patterns are relevant for local advertisers. This relevance helps AdFreeway to serve the right ads to the right people at the right time. However, web sites you have visited that are in common with people in international markets could keep you earning click-rewards. Other than voting, ...

Why would AdFreeway pay $3 per vote on an advertisers campaign creatives? We do so because a balanced advertising ecosystem is more productive for brands and audiences.  AdFreeway's Audience AdGraph is better explained using data from the present education campaign in South Africa where we are pre-emptively educating defined audiences ahead of a display media campaign for WPP agency Yonder Media client.  Part 1 of campaign with 'Vote Now' invitation Part 2 with no 'Vote Now' invitation The primary campaign objective is 'Vote' - 'Like' or 'Dislike' earns the same reward, secondary is 'Click' which redirects to adfreeway.com/vote . Voters are rewarded R30 for the first vote and R15-R30 each subsequent vote and can redeem immediately. A|B|C creatives start out with equal campaign budgets but, rate of spend adjusts competitively based on impression URL's to audiences and votes. The display campaign running via The Trade Desk builds ...